The Club Soda Guide – Good Places for Mindful Drinkers – is a groundbreaking product developed in collaboration with licensed venues, local authorities, customers, and drug and alcohol charity Blenheim.
It started out as a simple problem articulated by Club Soda members.
They want to drink less on nights out, but often find the low and no alcohol drinks options limited and uninspiring.
But when we spoke to pubs and bars, they told us there was no demand for those drinks.
Yet the evidence shows that people are drinking less alcohol. Was everyone just drinking tap water or staying at home?
We know there are great new products out there which would appeal to many more people if they only knew about them.
We also know that if people are “given permission” to not drink alcohol, for example by a menu clearly showing the low and no alcohol drinks available, that customers are more likely to make healthier choices.
These are the issues we wanted to tackle.
This report is the evaluation of that project and shares the insights we discovered.
Published: June 2017
Funders: City Of London, Hackney Council, Awards for All, RSA, Lewis Silkin
Partners: Blenheim, Club Soda