The Next Round: What happens after you change your drinking?
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The Next Round: What happens after you change your drinking?
We’ve updated our 2023 Drinks for Everyone report and… stop press: #AlcoholFree drinks are more popular than ever! 🍹🎉
📈 The stats say it all:
⬆️ 48% now drink alcohol-free drinks (up from 42%)
🧑🎤 37% of 18–34-year-olds drink AF weekly – 4x the rate of over-55s (just 9%)
🍺 Beer leads the AF category: 42% enjoy it vs. 66% who drink alcoholic beer
📢 56% want alcohol-free options more widely promoted as alcohol alternatives
🏉 91% support AF brands sponsoring sporting events
Why are people going alcohol-free?
👉 To moderate drinking (👀 UK Government, take note!)
👉 Same taste, no hangover
👉 Social inclusion without the pressure
What this says to us: “Ten years ago, if you weren’t drinking, your options were water and judgment. Now, alcohol-free drinks are not just socially acceptable – they’re essential. Nearly half of UK adults are choosing them, and venues and retailers ignoring this shift are leaving money on the table. Booze-free isn’t boring anymore – it’s profitable, popular, and part of the party.”
Download the report for FREE – includes all data tables.
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