The Next Round: What happens after you change your drinking?
UK is now a global leader in developing alcohol-free beers, wines and spirits.
This report sets out what we know about how people use alcohol-free drinks to change their drinking habits. It draws on three pieces of research:
We approach this subject not as independent researchers but as activists for change. In Club Soda, we have seen first-hand the impact that alcohol-free drinks can have in reducing alcohol consumption and enabling inclusion for people who are drinking less or not at all.
We hope this report adds to the growing evidence base for the benefits of choosing alcohol-free drinks.