Venues have been committed to supporting customers not to drink and drive for decades. However, things have changed. A new range of alcohol-free drinks has the potential to improve the experience of drivers as well as increase a venue’s revenues.
This report considers how pubs, bars, and restaurants can better support drivers in encouraging them not to drink alcohol. It also looks at how venues can improve their non-alcoholic offering to attract more customers, both drivers and others. To find answers to these questions, we conducted an online survey with a nationally representative sample of 2,000 UK adults who regularly drive. A number of in-depth one-to-one interviews followed this.
Based on the survey responses, most drivers are currently choosing soft drinks or tap water when they visit a pub, bar, or restaurant. Venues could do better, both in providing an equal experience to all their customers and improve their bottom line, by improving their low and no alcohol offer.
member Brands get this report for free – email firstname.lastname@example.org if you don’t have your discount code.