It may seem odd to do a webinar on how to use the online community to support your goals; you are after all already here. But we wanted to share with you why we think the Club Soda community, especially our private Facebook group, is so important to the journey you are on. You may:
So let’s start there:
As you may know, we use behaviour change science to underpin what we do at Club Soda. We use University College London’s behaviour change taxonomy to guide how we do things and how we want to develop in the future. They list 96 possible tools and techniques, and they have them on an app too, if you ever wanted to download it. They range from just saying something to someone, to penalising people if they don’t change.
What we do know is that the more behaviour change techniques you deploy at a time, the more likely you are to succeed. That does not mean, however, that we will all find the same things motivating or helpful. In the same way as we don’t all agree on the best books to read. For some people, the thought of just talking to anyone, even strangers, about this issue may be too much for them. They may want to read and delve into the science instead or distract themselves with a new hobby.
But many of the behaviour change techniques in the taxonomy involve engaging with others. A good dozen or so, and using my ropy grasp of science I suspect I could up that further. So as an activity, being part of a community is a ‘super’ technique for driving personal change.
It achieves a number of useful ‘nudges’ all in one go, and does so in a pretty friendly way:
By helping others you begin to role model the new behaviour, and in so doing you don’t want to let others down.
For me, the community is not just about role modelling, but also about empowering. I get a kick out of the letter of complaint you send to a bar that has treated your request for a non-alcoholic drink badly. It feeds into my activist nature. Together we are building momentum – not just within our community, but outside it too.
I was about to say there are no hard and fast rules, but actually there are some. Our community rules are constantly evolving to reflect what we have learnt having over 2000 people active in our space. We admin the group far more than I ever anticipated. But then we also have high usage rates. We bust the norms!
But these are some of the things that you don’t have to do if you don’t want to:
To get the best out of the online community here are some tips:
All of the admins of our Facebook group are members of the online community, who have volunteered to step up and help out. They keep the community friendly, and signpost people to further support when they may need it. We welcome new admins too. It takes a fair bit of work from all of us together to give this group the support it needs. We are really grateful for the admins’ time.
If you want to know more or have any questions, please get in touch with me – you can always email me at firstname.lastname@example.org or message me on Facebook.