The Next Round: What happens after you change your drinking?
The Next Round: What happens after you change your drinking?
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This report explores how to ignite meaningful change, ensuring low and no alcohol drinks take their rightful place at events and similar settings.
Supported by Everleaf.
This report, An event to remember – The missing low and no alcohol options in catering and events, with Desert Island Events explores how to ignite meaningful change, ensuring low and no alcohol drinks take their rightful place at events and similar settings.
While pubs, bars, and supermarkets are making strides in embracing low and no alcohol options, other key sectors –
wholesalers, distributors, event organisers, caterers, and food service providers – are lagging behind. They are missing the opportunity that this growing market presents.
Our findings reveal a recurring issue: every part of the supply chain is waiting for someone else to act. Innovation in food and drink is slow, and the responsibility for change has unfairly fallen on small, resource-limited brands. It’s time for the entire ecosystem to step up and seize the potential of this movement.
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