The Next Round: What happens after you change your drinking?
Founded by brothers Stuart and Rod and their old school friend Jamie, HAELU creates great-tasting, convenient drinks, which have a positive effect on your mood and health. They worked with industry experts Alkemista and Herbologist Kristy Cimesa to blend botanicals, flavours and extracts for their unique feel-good mix of adaptogens, vitamins and minerals. The brand has committed to being Net Zero by 2030 with the UK Business Climate Hub and has also signed up to the SME Climate Hub. This is an international campaign bringing together real economy players and 120 governments committed to achieving net-zero emissions by no later than 2050.
All HAELU packaging has been designed with sustainability in mind. They use aluminium cans which are 100% recyclable and light, minimising carbon emissions during transportation, and their labels use 45% recycled paper. In September 2022 they were recognised in the Best Drink Concept and Best Functional Drink categories of the World Beverage Innovation Awards.