Club Soda is proud to be a social enterprise. It means that Club Soda is committed to making a positive impact for people and the planet, and we aim to be a responsible business in every aspect of our work.

So we commit to following the five principles of a purpose-driven business, developed by Blueprint for Better Business, as set out below.

At the heart of being a responsible business is our purpose, to contribute to a world in which people drink mindfully and live well. This social purpose is legally enshrined in our governing documents.

We have a purpose which delivers long-term sustainable performance

• We operate true to a purpose that serves society, respects the dignity of people and so generates a fair return for responsible investors.
• We enable and welcome public scrutiny of the alignment between our stated purpose and actual performance.

We are honest and fair with customers and suppliers

• We seek to build lasting relationships with customers and suppliers.
• We deal honestly with customers, providing good and safe products and services.
• We treat suppliers fairly, pay promptly what we owe and expect our suppliers to do the same.
• We openly share our knowledge to enable customers and suppliers to make better-informed choices.

We are a responsible and responsive employer

• We treat everyone with dignity and provide fair pay for all.
• We enable and welcome constructive dialogue about our behaviour in keeping true to our purpose.
• We foster innovation, leadership and personal accountability.
• We protect and nurture all who work for us to ensure people also learn, contribute and thrive.

We are a good citizen

• We consider each person affected by our decisions as if they were a member of each decision-maker’s own community.
• We seek and provide access to opportunities for less privileged people.
• We make a full and fair contribution to society by structuring our business and operations to pay promptly all taxes that are properly due.

We are a guardian for future generations

• We honour our duty to protect the natural world and conserve finite resources.
• We contribute knowledge and experience to promote better regulation for the benefit of society as a whole rather than protecting self-interest.
• We invest in developing skills, knowledge and understanding in wider society to encourage informed citizenship.