Club Soda is the Mindful Drinking Movement™. We welcome everyone who wants to change their drinking, whether they want to moderate or go alcohol-free. Oh, and you’re welcome to join even if you’ve never had a drop of alcohol in your life. We’re based in the UK, but our members are all over the world.
An essential part of our work is supporting people who want to change their drinking. We do this in lots of different ways including
But we also want to make the world a better place for people who aren’t drinking alcohol, as well as people who are. So we promote choice in the low and no alcohol drinks market through our Mindful Drinking Festivals and other events. And we work with pubs, bars and the hospitality industry to improve their offer to people who are not drinking alcohol through the Club Soda Guide.
We do this because we love it, but we have bills to pay and mouths to feed like everyone else.
Club Soda is set up as a social business. Our first objective, written into our company’s official documents, is to “contribute to a world in which people drink mindfully and live well and result in a material positive impact on society and the environment, taken as a whole.” Club Soda has five shareholders: four co-founders and directors (Laura, Nic, Dru and Jussi) and “tech for good” investor Bethnal Green Ventures. All of our official details and documents are published on Companies House.
Club Soda’s funding comes from a variety of sources, including:
Our festivals, Guide and some of our other projects are sponsored and supported by drinks companies. We are clear with them that being members of Club Soda and supporting us as the Mindful Drinking Movement doesn’t give them a say in how we work or what we do. Our independence is important to us.
Bethnal Green Ventures invested in Club Soda in our first year. In 2015 we won the Carnegie Trust UK Enabling State Challenge. In 2016 Club Soda was among the first cohort of DigitalHealth.London’s accelerator programme for health startups. And in 2018, Club Soda was one of the finalists in The Good Help Award. You can find us in the Good Help directory.
Club Soda is a social business. That means that we want Club Soda to have a positive material impact on the environment and on society as a whole, and we aim to be a responsible business in every aspect of our work. So we commit to following the five principles of a purpose-driven business, developed by Blueprint for Better Business, as set out below.
At the heart of being a responsible business is our purpose, to contribute to a world in which people drink mindfully and live well. This social purposes is legally enshrined in our governing documents.